Soar Media - Sports Marketing Solutions - Leicester
"The support and attention to detail Soar Media has provided since we joined the club has been superb."
Aiyawatt Raksriaksorn
Vice-Chairman
"Successful relationships in sport and in business are not only based on relevant expertise and ability, but built on trust, openness and respect, attributes that Soar Media have provided in abundance."
Chris Tinbergen
Head of Consumer Sales
Leicester City Football Club, based at the King Power Stadium, is one of the major sports clubs within Leicestershire, attracting regular local and national media interest, alongside healthy crowds of loyal support from the local community. Soar Media is proud to provide media and marketing services to the club, with examples below.
matchdaymagazine.Leicester City’s Matchday Magazine has been voted as the 2011/12 npower Championship Programme of the Year by the Midlands Programme Club, and runner-up by Programme Monthly & Football Collectable Awards.
The publication, which is designed, edited and produced by Soar Media, alongside the club’s media and marketing team, with images from Neil Plumb Photography and PA Photos, received the following comments from the judges:
‘Excellent bound issue’
‘Loved the features’
‘Brilliant value for money’
‘Great articles and lots to read’
‘In a league of its own unlike all other issues’
The new-look Matchday Magazine was re-launched in July for the visit of Real Madrid to King Power Stadium, with the first publication selling a record 10,000 copies on its first run. To order back issues of ‘City’, CLICK HERE
We have worked closely with Leicester City Football Club to adhere to their brand guidelines and objectives, creating exciting and innovative artwork to engage with a range of demographics. Our creative work has been tailored to supporters, hospitality clients and sponsors.
Soar Media are responsible for PR support to Chairman Vichai Raksriaksorn, Vice-Chairman Aiyawatt Raksriaksorn and Manager Nigel Pearson. On other occasions we have created the PR opportunities, such as the Jersey Budd and LCFC collaboration on ‘When You’re Smiling’ and Bruno Berner’s appearance at the launch of ‘Every Player Counts’. On all occasions, we cultivated media interest, managed the day and ensured maximum positive exposure for LCFC.
Soar Media’s partner, Soar Photo, provided a range of photography on behalf of Leicester City Football Club, including the announcement of JC Lighting as Official Kop Stand Sponsor, family and supporter photographs to capture the matchday experience and event photographs from the club’s Official Golf Day in partnership with Legends UK.
