Soar Media - Sports Marketing Solutions - Leicester
“Soar Media have been excellent for Leicester Market. They understand our business and are bringing new innovative ideas to help target current and previously untapped customers.”
Nick Rhodes , Manager
Leicester Market
Leicester Market is the largest outdoor covered market in Europe and has been based in Leicester City Centre for over 700 years, servicing the needs of the local and wider community. We are marketing partners of Leicester Market and have provided a variety of media solutions to them, including a purpose-built website, event PR and various design, print and photography services, as well as creating a campaign to help them win ‘Britain’s Favourite Market 2009’.
We conducted a marketing rebrand of Leicester Market, creating a new logo to accompany the website we built and also printed and designed newsletters, rollerbanners and event flyers and adverts as shown below.
Soar Media developed Leicester Market’s website and advised on layout, features and visual appeal. We supported this with recent upgrades and eMarketing, including the creation of Facebook and twitter groups, as well as eNewsletter promotions.
Soar Media provided editorial content for Leicester Market’s Official Newsletter, including interviews with traders, event previews and news of market developments.
We regularly create and issue press releases on behalf of the Leicester Market Traders’ Publicity and Promotions Committee, liaising with local, national and trade press to ensure that the market gains maximum positive exposure. One particular campaign that we conducted in conjunction with the traders resulted in Leicester Market being crowned as ‘Britain’s Favourite Market 2009’.
Soar Photo is the official photo agency for Leicester Market Traders’ Publicity and Promotions Committee and as a consequence, has captured a unique array of images from events such as the 2010 Food and Drink Festival and the award presentation for ‘Britain’s Favourite Market 2009’, as well as specific photography for billboard and print adverts.
