Soar Media provides a number of media and marketing services to the Leicestershire & Rutland County Football Association (LRCFA), developing an enhanced profile within the local/regional media whilst developing regular communication with stakeholders.

Since 2014, we have provided PR support for the County FA, establishing a strong link between the team at Holmes Park and the local media to provide regular coverage reaching an extensive audience. Creating engaging press releases and website copy, Soar Media has also supported LRCFA in improving its presence of social media platforms, growing audiences on both Facebook and Twitter.

In addition, Soar has provided the County FA with design and publication services.



  • Received the County FA’s highest-ever amount of Community Award nominations (131) in 2017, a 424% increase on last year’s total of 25, and fourth highest in the country.
  • Increased amount of applications saw clubs in Leicestershire receive a record amount of funding from the Football Foundation’s Grow the Game scheme (£81,000), helping to create an extra 54 teams across the county, compared to 22 from last year’s scheme.
  • Average monthly web page views in 2017 – 53,544

01/ Using existing relationships with Leicester City Football Club, Soar Media aids the County FA in the promotion of their cup finals

02/ Soar Media regularly organises and facilitates features on the County FA with TV, radio and newspaper outlets

03/ Logo development for new Sunday League competitions

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